5 techniques simples de Sécurité publicitaire
5 techniques simples de Sécurité publicitaire
Blog Article
Cela ciblage contextuel boulon à diffuser certains annonces Parmi fonction du contexte d’rare site web. Selon exemple, seul estampille en même temps que style peut choisir d’être vue sur le site du Détail Elle-même ou unique média équivalent, cependant rare Tentative vendant des prestation financiers halo plus avec chance en compagnie de Ces Échos.
Une Portefeuille d’annonces a besoin avec données pour savoir quels enchérisseurs sont éligibles pour certains sites web alors certains manifeste.
You hommage’t have to have an ad server in order to run ads, fin it’s going to make your life a lot easier. Here are some of the benefits of ad servers for publishers:
Ad servers bring to the crédence advanced reporting capabilities and funnel unbelievably étendu amounts of data into those reports. Simply having the raw data can enable more thorough reporting, joli some of the more advanced ad servers will automatically generate custom reports.
They want the high yield of debout dégoûtant and the consistency and volume of programmatic, and they want to manage it all in a simple rond-point: a high-quality ad server.
Let’s begin this guide with the simplest definition of année ad server: An ad server is a piece of advertising technology that places digital ads in positions of digital readers or viewers.
Publishers tend to Sinon pretty selective when it comes to what they allow into their ad tech stacks. We get it — your choices here have a strong but nous-mêmes your bottom line, and you Bref any inefficiencies pépite malfunctions pretty quickly when your rémunération takes a dip.
Another consideration when determining the somme cost of année ad server is how much it is likely to improve your quantitatif advertising operations.
Before testing désuet the ad server, you need to define your advertising goals. Besides just serving ads, there are several other features you may utilize the ad server conscience.
Narrow targeting: you can easily make multiple targeting combos cognition different public within a single account. You won't pay intuition all “USA traffic,” but it will extract the audience that is the most valuable to you, narrowing your choice to “Cette Male 20-25, iOS”
Rich media ad servers handle some of the most complex ad units. These are usually the big, splashy, interactive units that turn heads and are considered “Pourboire” and, therefore, are more expensive.
These servers offer a high level of customization and, intuition those who enjoy having a tighter Annonces programmatiques grip nous-mêmes their ad tech stack, control, plaisant they also require a much greater technical proficiency to implement and maintain.
PromoteIQ is a retail media platform that offers a conséquence of tools cognition sponsored product placements and Indigène advertising. PromoteIQ can help retailers monetize their digital shelf space, and give brands targeted marchéage opportunities.
Do not traditions the fatiguer name ‘admin’ pépite ‘administrator’ démodé of Accoutrement. Your ad server (like any Concentration je the internet) will become the target of hacking attempts as soon as it’s online, and the first username that will Supposé que tried is ‘admin’.